What We’re Looking Forward to at Salesforce Connections

Salesforce Connections (CNX25) is almost here. This year’s event is June 11-12 in Chicago and focuses on the future of agentic marketing. If you don’t know, agentic marketing uses gen AI agents to adapt and respond to customer needs in real time. Pretty cool.

Even better: we’ll be there! Swing by booth #44 to chat with the newly-merged Litmus and Validity team. You can even schedule an on-site chat in advance.

We have a great group going from account management, sales, and marketing. Read on to learn what they’re looking forward to most about this year’s event.

Salesforce Marketing Cloud love

Litmus and Validity are both huge fans of Salesforce—and our customers are, too. In fact, Litmus has an integration with SFMC that our customers rave about. But is anyone as big of a fan as Jackson Yager? 🤔

“I’m most looking forward to learning from our customers all of the great ways in which they’re leveraging SFMC + Validity to accomplish their big marketing goals for the year and to learning a few tips and tricks that we may be able to share with other SFMC users!“

Jackson Yager
Senior Account Executive

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Litmus and Validity together

Validity acquired Litmus in April 2025. Exactly two months after the acquisition, we’ll be at Salesforce Connections together! Come check out our united booth vibes and chat with our team members. They can’t wait to hear how you use one or many of the Validity products—including ones you’re interested in learning more about.

“I’m looking forward to talking with current and past Litmus customers to better understand how they are using the products in their workflow and how it benefits their teams.“

Brady Edwards
Senior Account Manager

“I’m really looking forward to meeting more of the people that I’ve been working with over the past year face to face. I can’t wait to talk with everyone about the exciting news of Litmus’ recent acquisition and discuss how we now offer an awesome end to end solution that will help them with their work every day.“

Sam Micinilio
Account Executive

A speaking session with one of our customers

Guy Hanson, co-host of the Email After Hours podcast and State of Email webinar series, is speaking with one of our long-time customers. We can’t wait for you to hear how Lisa Wester from Copeland uses multiple Validity products every day—especially when they migrated from Oracle Eloqua to Salesforce Marketing Cloud.

The session called “How to connect your email workflow for full-funnel success” is on June 11 at 2PM CT.

“I’m most looking forward to being at Connections to chat with attendees about how the Litmus and Validity platforms work together to support marketers at every stage of the email workflow. I’m also excited that one of our amazing customers will be joining my colleague, Guy Hanson, on stage to share their success story firsthand!“

Riley Dambaugh
Marketing Specialist

“I definitely can’t wait to share the stage with Lisa Wester from Copeland as we learn all about how she uses our solutions to connect her email workflow for full-funnel success. But I also can’t wait for the event as a whole – Connections is such a great opportunity to meet with marketers who are at the very top of their games, and learn from them.“

Guy Hanson
VP of Customer Engagement

Connecting with like-minded marketers

We can’t wait to learn from experts at companies of all sizes, especially Bozoma Saint John. Her keynote session on building brands with authenticity and AI is going to be so good.

But most importantly—as the conference name so aptly suggests—we’re looking forward to connecting with our marketing peers.

Matthew Chase sums it up well:

“Connections is one of the best conferences in the industry. The combination of practitioners, leaders, and vendors is world-class. I couldn’t be more excited for face-to-face time with many of our clients, new and existing prospects, as well as with our fantastic partners at Salesforce.“

Matthew Chase
VP of Account Management

The real highlight for us is chatting with our customers, particularly those who are as passionate about email as we are. #emailgeeks

See you at CNX25!

Will you be at Salesforce Connections? Stop by booth #44 to say hello and grab everyone’s favorite: a Litmoose plushie.

You can also book time with us to learn how Litmus and other Validity products work with Salesforce Marketing Cloud. Or if you just want to chat about email marketing, we’re all for that, too. 💌

Lindsey Hiner

Lindsey is a Sr. Content Marketing Manager at Litmus.